Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active cu…
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information syst…
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and A…
Pembimbing : Prof Abdullah, Dr. Sumarhadi
Pembimbing : Prof. Abdullah. R. Panjaitan, MBA
Pembimbing : Prof. Abdullah. R. Panjaitan, MBA
Surfing new wave marketing Sebagai sekuel dari buku ini “new wave marketing” didalam buku connect ini kami menjabarkan secara komprehsif mengenai ‘why’, what dan how untuk menjalankan pemas…