APA Style

Bowers, Thomas A., Fletcher, Alan D.. (1987). Fundamentals of advertising research (3rd ed). California: Wadsworth Publishing Company.

Chicago Style

Bowers, Thomas A., Fletcher, Alan D.. Fundamentals of advertising research. 3rd ed California: Wadsworth Publishing Company, 1987. BUKU.

MLA Style

Bowers, Thomas A., Fletcher, Alan D.. Fundamentals of advertising research. 3rd ed California: Wadsworth Publishing Company, 1987. BUKU.

Turabian Style

Bowers, Thomas A., Fletcher, Alan D.. Fundamentals of advertising research. 3rd ed California: Wadsworth Publishing Company, 1987. BUKU.