APA Style

Arens, William F., Schaefer, David H.. (2004). Contemporary: Advertising (9th ed). New York: McGraw Hill.

Chicago Style

Arens, William F., Schaefer, David H.. Contemporary: Advertising. 9th ed New York: McGraw Hill, 2004. BUKU.

MLA Style

Arens, William F., Schaefer, David H.. Contemporary: Advertising. 9th ed New York: McGraw Hill, 2004. BUKU.

Turabian Style

Arens, William F., Schaefer, David H.. Contemporary: Advertising. 9th ed New York: McGraw Hill, 2004. BUKU.