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Adaptasi dan Inovasi UMKM EKRAF

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Judul Seri

-

No. Panggil

658.8 Dar a

Penerbit

Yogyakarta : Deepublish Publisher., 2023

Deskripsi Fisik

viii, 114 hlm

Bahasa

ISBN/ISSN

978-623-02-6804-5

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing management

Info Detail Spesifik

The creative industry is closely related to the community's economy where this industry serves as a platform for entrepreneurs to grow rapidly. This book reveals how the strategies of Creative Economy MSMEs in South Sulawesi, Bali, Yogyakarta, West Nusa Tenggara (NTB), and East Nusa Tenggara (NTT) are carried out in terms of innovation: for economic recovery in the tourism sector. How the innovations carried out by Creative Economy MSMEs in South Sulawesi, Bali, Yogyakarta, NTB, and NTT help them rise from the setbacks caused by the COVID-19 pandemic that weakened the economy and how stakeholder support contributes to the recovery of Creative Economy MSMEs in South Sulawesi, Bali, Yogyakarta, NTB, and NTT amid the process of tourism sector recovery.

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