Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023 (Prosiding Magister Manajemen) | Universitas Prof. Dr. Moestopo (Beragama)

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Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023 (Prosiding Magister Manajemen)

Francisco J. Martínez-López - Nama Orang;

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Ketersediaan

e-book7 e-book Tesis MM Tersedia

Informasi Detail

Judul Seri: Springer Proceedings in Business and Economics
No. Panggil: e-book
Penerbit: New York : Springer., 2023
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: 9783031318351
Klasifikasi: e-book
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Management
Info Detail Spesifik: e-book Magister Manajemen 2023
Pernyataan Tanggungjawab: -

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