Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management (E-book Magister Manajemen) | Universitas Prof. Dr. Moestopo (Beragama)

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management (E-book Magister Manajemen)

Kotler, Philip - Nama Orang; Chernev, Alexander - Nama Orang;

The ultimate marketing resource from the world’s leading scholars

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

Readers will also find:

Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
Strategies for creating loyal customers and developing personalization at scale
Strategies for designing effective omni-channel marketing platforms
Strategies for crafting a successful cross-platform communications campaigns
Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Ketersediaan

e-book6 e-book Tesis MM Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: e-book
Penerbit: New York : Wiley Publishing., 2023
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: 9781119906247
Klasifikasi: e-book
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing
Info Detail Spesifik: e-book Magister Manajemen 2023
Pernyataan Tanggungjawab: -

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