Universitas Prof. Dr. Moestopo (Beragama)

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Image of From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture (e-book Magister Manajemen)

Text

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture (e-book Magister Manajemen)

Massi, Marta - Nama Orang;

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.


Ketersediaan
e-book5e-bookTesis MMTersedia
Informasi Detail
Judul Seri
-
No. Panggil
e-book
Penerbit
New York : Palgrave Pivot., 2023
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
9783030170073
Klasifikasi
e-book
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Management
Info Detail Spesifik
e-book Magister Manajemen 2023
Pernyataan Tanggungjawab
-
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
  • From art to marketing
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