From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture (e-book Magister Manajemen) | Universitas Prof. Dr. Moestopo (Beragama)

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From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture (e-book Magister Manajemen)

Massi, Marta - Nama Orang;

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

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e-book5 e-book Tesis MM Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: e-book
Penerbit: New York : Palgrave Pivot., 2023
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: 9783030170073
Klasifikasi: e-book
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Management
Info Detail Spesifik: e-book Magister Manajemen 2023
Pernyataan Tanggungjawab: -

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From art to marketing

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