Strategic Management is a discipline that evolved from a world of business where managers felt that doing things right was not enough: it became also necessary to do the right things. In fact, Strategic Management has been defined as a discipline oriented to help managers to do the right things, which goes beyond the operations of management, which is limited to do things right. Business survival and success require both: doing the right things right. Moreover, the two components need to be pursued
in sequential manner. We must first observe whether what we have decided to do is the right thing (for example, launching a new product focused on a certain segment of the international market); and then carry it out rightly (efficiently, with the desired quality level, etc.). Strategy, thus, affects both the overall well-being of the organization and society.