36 1 10 proses difusi inovasi dan implikasi terhadap Periklanan di daerah :studi kasus pada Harian Umum Radar Cirebon dan Media Daring radarcirebon.com tahun 2013-2017) Handayani, Dwi Amelia Primary Author mixed material Jakarta Pascasarjana Universitas Prof. Dr. Moestopo(Beragama) 2017 studi kasus pada hotel Raffles, Jakarta. Pujiarti, Riana ( 2004-41-427) Primary Author mixed material Jakarta Program Pascasarjana Moestopo 2018 Bowers, Thomas A. Primary Author Fletcher, Alan D. Primary Author mixed material 0534084540 California Wadsworth Publishing Company 1987 May Lwin Additional Author Jim Aitchison Additional Author mixed material 9796944936 Jakarta Bhuana Ilmu Populer 2005 Sylvester, Alice K. Primary Author Sutherland, Max Primary Author Bangun, Setia Translator mixed material 9792216693 Jakarta Gramedia Pustaka Utama 2005 Zyman, Sergio Primary Author Brott, Armin Primary Author mixed material 0471225819 United States of America John Wiley & Sons, Inc. 2002 principles and effective IMC practice Lwin, May Primary Author Burnett, John Primary Author Wells, William Primary Author Moriarty, Sandra Primary Author mixed material 9780131676602 Singapore Pearson, Prentice-Hall 2007 Advertising Schaefer, David H. Primary Author Arens, William F. Primary Author mixed material 0072537728 New York McGraw Hill 2004 May Lwin Additional Author Jim Aitchison Additional Author mixed material 9796944936 Jakarta Bhuana Ilmu Populer 2005 Nelson, Roy Paul Primary Author mixed material 0697043746 Iowa Wm C. Browm Publishers 1989