Theoretically media studies and cultural
studies are a study conducted to observe the patterns of
cultural change in society that is influenced by the media
in which the media takes an important role in the new
forms of culture construction. There are two theories that
are used to analyze the study, Plural theory and Marxist
theory. Those theories give the difference roles of media
in the class structure context. Plural theory prioritizes
media independence in providing information. Contrary
to Marxist theory that is more dependent on providing the
information in accordance with the desires and interests
of the elite. For Marxist, media as a tool to fulfill the
needs and interests of the bourgeois.