<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" id="41085">
 <titleInfo>
  <title>Strategi komunikasi pemasaran kail akkara dalam meningkatkan brand awareness desain kemasan (Skripsi Periklanan Th 2019)</title>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>Dr. Prasetya Yoga Santoso, MM</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Sasmoro, Gagah Perkasa (201341478)</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Drs. Hilwan Arif</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Drs. Zulfahlevi, MM</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Radja Erland Hamzah, S. Kom. MI.Kom</namePart>
  <role>
   <roleTerm type="text">Additional Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
 <originInfo>
  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Fikom UPDM ( B)</publisher>
   <dateIssued>2019</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
 </language>
 <physicalDescription>
  <form authority="gmd">CD-ROM</form>
  <extent>iii, 110hlm, ; 20 lamp, ; 30 cm</extent>
 </physicalDescription>
 <note>Hasil penelitian menunjukan strategi komunikasi pemasaran yang diterapkan oleh pihak kail akkara masih kurang efektif dalam meningkatkan barand awareness dari sis kemasan, tapi dari personal selling kail akkara sudah dapat meningkatkan brand awareness yang detail terhadap brand dan produksinya.</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Periklanan</topic>
 </subject>
 <classification>659.2</classification>
 <identifier type="isbn"></identifier>
 <location>
  <physicalLocation>Perpustakaan Universitas Prof.DR. Moestopo (Beragama) Open Source Library Management System</physicalLocation>
  <shelfLocator>659.2 Sas s</shelfLocator>
  <holdingSimple>
   <copyInformation>
    <numerationAndChronology type="1">2019-41 SK3.0031</numerationAndChronology>
    <sublocation>My Library</sublocation>
    <shelfLocator>659.2 Sas s</shelfLocator>
   </copyInformation>
  </holdingSimple>
 </location>
 <slims:digitals>
  <slims:digital_item id="2369" url="" path="/8f5e346c26662dd297db40821a78e67c.pdf" mimetype="application/pdf">Skripsi Periklanan Th 2019</slims:digital_item>
 </slims:digitals>
 <recordInfo>
  <recordIdentifier>41085</recordIdentifier>
  <recordCreationDate encoding="w3cdtf">2019-04-16 10:21:22</recordCreationDate>
  <recordChangeDate encoding="w3cdtf">2019-04-16 10:21:22</recordChangeDate>
  <recordOrigin>machine generated</recordOrigin>
 </recordInfo>
</mods>
</modsCollection>