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  <title>Pengaruh iklan beng-beng drink di televisis terhadap brand awareness siswi SMP Hangtuah 2 Jakarta Selatan                        (skripsi periklanan Th.2019)</title>
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  <namePart>Utomo,Panji Gilang,2014-41-050</namePart>
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  <namePart>Gunadi,Drs,MM</namePart>
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  <namePart>Basuki,Maryono,Dr,M.Si</namePart>
  <role>
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 <name type="Personal Name" authority="">
  <namePart>Widiarini, Dwi Ajeng , S.Sos, M.Ikom</namePart>
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   <roleTerm type="text">Additional Author</roleTerm>
  </role>
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 <name type="Personal Name" authority="">
  <namePart>Arif,Himawan,Drs</namePart>
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   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>FIKOM UPDM (B)</publisher>
   <dateIssued>2019</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>v, 126 hlm, ; 31 Lamp, ;30 cm</extent>
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 <note>Tujuan dari peneliti ini adalah untuk menhetahui pengaruh iklan beng-beng drink ditelevisi.landasan pemikiran ini menggunakan teori SOR,Hierarchy of effect dan sebagai pendukung menggunakan model AIDACA. metode yang digunakan bersifat eksplanatif.dengan menggunakan rumus Taro Yamane</note>
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  <topic>skripsi periklanan</topic>
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