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  <title>Advertising &amp; integrated brand promotion</title>
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  <namePart>O'Guinn, Thomas C.</namePart>
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  <namePart>Semenik, Richard J.</namePart>
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  <namePart>Allen, Chris T.</namePart>
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   <publisher>Thomson South-Western</publisher>
   <dateIssued>2006</dateIssued>
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  <extent>xlviii, 781 hlm.: ilus.; 28 cm</extent>
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 <note type="statement of responsibility">Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik</note>
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  <topic>Periklanan</topic>
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