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  <title>The fall of advertising &amp; the rise of P R (surutnya periklanan dan bangkitnya P R)</title>
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  <namePart>Ries, Laura</namePart>
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  <namePart>Ries, Al</namePart>
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   <dateIssued>2004</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <topic>Periklanan</topic>
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  <topic>Hubungan Masyarakat</topic>
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